Case studies
AI call analysis in production: four CallSea deployments
CallSea runs on live phone traffic — in sales, patient service and regulated insurance distribution. Here are four production deployments: what each company does, what the deployment covers and what analyzing 100% of calls changes compared to a random sample.
PanWybierak.pl — telecom offer sales
Comparison site for internet, TV and telephony offers — authorized by the UKE regulator.
Profile: PanWybierak.pl is a Polish comparison site for internet, TV and telephony offers — the only one authorized by the national telecom regulator (UKE). The service doesn't stop at comparison: agents help customers pick an offer available at their address and close the order over the phone — paperwork, installation date, activation.
Context: high volumes of sales calls across many parallel carrier campaigns. Call quality translates directly into conversion, and an imprecise presentation of offer terms (post-promo price, contract length, technology coverage) is a straight path to complaints and churn.
What the deployment covers:
- transcription of 100% of sales calls — no sampling,
- per-campaign scorecards: needs discovery, offer presentation accuracy, closing,
- critical errors — e.g. claims inconsistent with the carrier's offer, flagged the same day with a transcript quote,
- dashboards per agent and campaign plus scheduled reports for sales leaders.
What it changes: an agent's evaluation no longer depends on which recording got sampled — feedback is built on full-traffic trends and specific quotes, and offer errors surface within hours, not weeks.
Poliseo.pl — regulated insurance distribution
Insurance comparison: motor, life, health, property and travel policies.
Profile: Poliseo.pl is an insurance comparison platform — motor (MTPL/casco), life, health, property and travel — with a team of advisors who help customers choose a policy over the phone.
Context: phone-based insurance distribution is a regulated environment: a call must include a customer needs analysis (per the IDD directive) and a fair presentation of terms and exclusions. Compliance of every call is not optional — yet manual review verifies only a fraction of traffic.
What the deployment covers:
- analysis of 100% of advisor calls for compliance and quality,
- compliance checklists: recording disclosure, needs analysis performed, terms and exclusions presented,
- critical-error rules for mis-selling risks — same-day alerts linked to the call,
- quality scoring with rationale and quote, verified by the quality team (a human always has the final say).
What it changes: compliance monitoring covers full traffic instead of a sample, the quality team gets documented coaching material, and regulatory risks are visible immediately.
getmed.pl — medical plans across clinic networks
Medical plans combining multiple private clinic networks into one subscription.
Profile: getmed.pl combines multiple private clinic networks into a single medical subscription — over 5,000 facilities and 10,000 specialists, 850+ diagnostic procedures across plans for individuals, families and companies, plus teleconsultations and e-visits.
Context: a conversation about a medical plan demands surgical precision: test coverage, limits, facility availability at the customer's location. Any inaccuracy in a sales call comes back as a complaint at the worst possible moment — when a patient needs care.
What the deployment covers:
- 100% of sales and service calls under continuous quality control,
- scoring criteria focused on information accuracy: plan scope, terms, complete formal disclosures,
- critical errors — e.g. promising a service outside the plan's scope,
- per-agent trends and reports for team leaders.
What it changes: a consistent message across agents regardless of tenure, fewer misunderstandings about plan scopes, and coaching grounded in full-traffic data.
MedicCentre.pl — selling LUX MED and enel-med medical plans
Sales of LUX MED and enel-med medical plans for individuals, families and companies.
Profile: MedicCentre.pl specializes in selling medical plans of Poland's leading private healthcare networks — LUX MED and enel-med — to individuals, families and companies. Agents help customers choose the operator, plan and scope of care over the phone.
Context: selling plans from two different operators demands double precision: scopes, limits and facilities differ between LUX MED and enel-med, and a conversation about healthcare doesn't forgive improvisation — every inaccuracy comes back as a complaint when the customer needs care.
What the deployment covers:
- evaluation of sales calls for the accuracy of information about scopes and differences between LUX MED and enel-med plans,
- sales checklists (needs discovery, operator and plan matching, complete formal disclosures) plus critical-error rules for misleading information,
- full traffic coverage with every score linked to the transcript.
What it changes: the quality and accuracy of plan information is under constant, measurable control regardless of the operator — and the team gets feedback with concrete examples instead of general impressions.
The common denominator: in every deployment CallSea's models analyze transcript text only — never agents' tone of voice or emotions (EU AI Act compliance built into the architecture), and data stays in the European Union. The process is described in implementing call analysis step by step.